A Day in the Life of a Fashion Journalist: Coffee, Pitches, and Showroom Glamour!
A “The Devil Wears Prada” moment! Immerse yourself in a journalist’s story. You can become Andy for the day! Andy, or Emilia Petrarca will take you through her marvelous day as a journalist. Based in Brooklyn, Emilia is a fashion and culture writer! She even has a newsletter called Shop Rat. Now! Turn on “Suddenly I See” by KT Tunstall and let the glamour begin!
8:00 AM
Wake up! Hear the cars honking! The sun is glistening! Emilia puts on her blazer and kitten heels. She’s ready for the first order of business. Emilia must check her email inbox! If there are stories she’s working on, then she must “email, email, and follow up” with the client. Ding! The recipient got back to her. It’s time to rush out the door for that meeting.
10:00 AM
Out in the bustling city, head inside a brand’s headquarters! To her, this brand is the best fit for her work! Before we step inside the meeting room, a little word of advice from Emilia! “It’s important to write for a brand that allows all of your creativity. Don’t minimize yourself due to the prestige of a magazine or corporation. Pitch to a place you read!” Now it’s time to enter the meeting! Emilia has a dashing presentation made up for them. She needed to create a pitch that was just right for them. However, with a diligent mindset, Emilia thinks up a creative story! With a smile on the brand’s face, it’s a thumbs up for them. You know what that means. Writing is a go!
12:00 PM
Before she writes her heart out, Emilia stops by a coffee shop! Meeting up with a special friend (also editor). They discuss logistics, all things fashion, and life stories. Creating meaningful connections, within the industry, is important for Emilia. This can build followers and readership. “I worked for lots of different people! That gets my work out into a range of groups.” The editor invites her to a fashion showroom tonight! She’s saying, “I’ll be there!” With waves and cheek kisses, Emilia says her farewells.
2:00 PM
Returning home, let’s write! Emilia’s style can be described as “conversational, curious, fun, a balance of pretentious and unpretentious”. This makes for a perfect article. But remember! Not every article is the same. Each one has a different formula for success. “Be clear with what you want to get across! With reports, find at least three sources (and make it a variety). Engage with the subject. Be fun and sweet!” With these tips from herself, she created a stunning piece of writing. The readers will squeal when they see it.
6:00 PM
Take a sigh of relief, turn off the laptop, and get ready! It’s time for a little party. With a black dress, Emilia heads to the chiciest showroom in the city. Engaging with other guests and her dear friends, Emilia’s day can be called successful. With content, say “cheerio” to Emilia, as you just spent a day with a fashion journalist! She yells some parting words to you. “Keep writing! As much as you can! Don’t stop!”
Wow! How cool was that? Immersing yourself into the daily life of Emilia Petrarca. She thanks you for joining her adventure. However, fair warning! This was just one day of her life. Every day will look different. Sometimes it's the speed of light, sometimes it’s dreadingly slow. But, every day is worth it in the fashion world!
Check out Emilia’s Portfolio Below.
